In A Nutshell

Capabilities summary:

In a nutshell, here are the core things that I can do for you:

Marketing, communications and social strategy. Planning, listening, outreach, executing on all platforms - as each platform requires a different voice and context. Great with product launches.

Content creation using current digital mobile tools and methods for gaining attention & affinity - marketing and advertising. Versed in branded content with technical prowess using various methods such as drip e-mail, SEO/site optimization, photo & video assets, digital ads & insights.

Behavioral targeting, integrating user & customer experience (UX, CX) methods and customer journey analysis using the latest technology for web and in-real-life (IRL).

Monitoring and analyzing data / results (quantitative and qualitative) using current tools to obtain and tell the story, while educating as to why things are happening a certain way with customer behavior.

Brand messaging development and managing consistency via integrated marketing mix, which requires a serious look into customer profiles and need, meeting them where they are, adapting to user trends and emotion.

Event launches, product activations, promotions, planning, logistics and management. Integrating sponsorship and incorporating innovative experiential methods to assess, capture and address customer needs and align with objectives of any brand for any demographic. Experience with concert production, panels & keynote speakers, product sampling, trade and conference management, etc.

All standard conceptualizing, SWOT analysis, competitive analysis, reporting, and project management at an executive level required to direct or manage any of the tasks mentioned above. Can comfortably serve in an autonomous role or in team environments.

Requirements analysis, RFPs, testing and other forms of non-IT personnel technical know-how. Media converting, link and embed grabbing, UTM tracking codes, basic HTML and CSS, and other forms of internet tricks-of-the-trade that allow me to roll up my sleeves and help identify and solve technical problems.

Talent booking, contracts, publicity, media relations and other intangibles that require seasoned and professional relationship management.

INFP/ENFP
Compassionate motivator, connector, diplomat, visionary, leader.
Core values: To generate win-wins for people, recognize people's inherent talents and abilities and leverage them, recognize opportunities for connections, advocate for transparency, support the underdog, uplift those who persevere, evolve humanity, and reciprocate. Positive Mental Attitude.
Practical, balanced cynic. Wit appreciative, with broad but sometimes sarcastic sense of humor. Naturally serious outlook, but don't take self too serious.
Western astro signature: Sun: Aries, Rising: Virgo, Moon: Sag Chinese astro: Dragon | Mayan astro: Ahau

Child of the 80s: Cereal, cartoons, Marvel comics, Jim Henson, Hasbro, Mattel, PET computer, Commodore 64, PC XT/AT, Apple IIC, Mac Plus, 12-2400 baud modems, Bulletin Board Systems, text files, Glen A. Larson, Stephen J. Cannell, John Hughes, Cosby Show, Family Ties
I'm an early adopter & trend watcher, a GenXer but I love the kids!
Born in Washington, D.C. raised in Silver Spring suburbs 5 minutes away, spent college years in Atlanta. Married life in Manhattan.
Former dancehall and hip-hop DJ (90-97 pre-Serato)
Musical taste: I am into the classics that stand the test of time. Albums from artists like Metallica, U2, A Perfect Circle, Tool, Curtis Mayfield, Donnie Hathaway, Kendrick Lamar, J Cole, UGK, Outkast, Tupac, Prince, MJ, SOS Band, 4Hero, Jazzanova, John Coltrane, George Michael, Hiatus Kaiyote, D'Angelo, Bilal, Robert Glasper, Garth Brooks, Buju Banton, Beres Hammond, Sanchez, Public Enemy, AZ, Jay-Z, Tears for Fears, Simply Red, Peven Everett, Teena Marie, Roy Orbison, George Benson, Crowded House, Heart, Bon Jovi, Pieces of A Dream, movie soundtracks and Stevie Wonder...