DRIVEN BY MY LOVE FOR the intersection of PEOPLE, TECHNOLOGY, ARTS & CULTURE
QUALIFICATIONS & STRENGTHS: Over 15 years professional excellence in the areas of:
Consumer Marketing: Digital Strategy · Social Media · Audience Development
External Communications: Publicity & Media Relations · Event Planning, Production and Management
Client-facing Engagement: Account Management and Retention · Partnerships
Operations: Project Management · Capacity Building · Technology · Training · Budgets
PUBLIC ACCESS CORPORATION OF THE DISTRICT OF COLUMBIA (DCTV)
Director of Digital Strategy July 2014 – present
Director of Digital Communications & Membership August 2012 – July 2014
Developed, and directed the company's engagement strategies, performance indicators, content strategies, analytics, social strategy, software implementations, and on-boarding software vendors for the community television station. Increased brand awareness. Oversaw community management.
Increased conversions by 40%
Increased impressions by 1100%
Increased online streaming viewership by 30,000 unique viewers in a two-year period.
· Developed and executed community and social media plans, analysis methods for data, and monitored metrics derived from engagement strategies and digital media.
· Developed strategies and guidelines for social media innovation and best practices to community base
· Programmed, secured talent, and produced the company’s year-long 25th anniversary series of staged performance events, televised media panels, workshops and screenings.
· Recruited, developed and led team of outreach, social media and membership staff.
· Developed marketing/outreach and membership departmental budgets.
Membership (Community) Manager May 2009 – August 2012
Increased brand awareness, brand equity and advocacy through online and offline engagement and execution of social and experiential strategies. Developed and directed membership department initiatives, policies and procedures, marketing plans and consumer programs, engaging, acquiring, supporting and retaining content creators and strategic partners. Built superb customer service standards and fortified the television station’s overall digital presence, services, technology and workflow.
Achieved successful social media strategy and developed all platforms attaining over 4200 authentic connections.
Increased brand loyalty and matched engagement activities with specific needs of client base with 97% positive feedback on all evaluations.
Led software custom integrations of association management and content management software increasing overall staff productivity by 30%.
· Served as timely webmaster and social media manager, responsible for creating, curating and analyzing digital content on all platforms including graphic design and copy for social, e-mail newsletters, and web.
· Launched online and in-person focus groups, led needs assessment for quality engagement, demographics and metrics.
· Increased response times, efficiency, and quality of service by optimizing external and internal communication, information management and workflow gaps.
SILVER SPRING TOWN CENTER, Inc.
President, Board of Directors Nov 2012 – Aug 2014
Represented organization in governmental and non-governmental committees, to County Executive, in negotiation, and led board in decision-making, grant making, and strategic planning activities. Supervised executive director and successful execution of fundraising and sponsorship engagement activities for Blues Festival, Harvest Moon Festival, Tribute to America’s Veterans Concert, Film & Lecture Series, Arts Salon, and other event properties as a part of the mission of the organization to provide community-based arts & entertainment at Silver Spring’s official town square.
THE SOLSOURCE GROUP
Co-Founder and Director Aug 2005 – Dec 2012
Directed all facets of development and programming including sponsorship deals, talent, venue relations, marketing and publicity. Developed and executed digital and grassroots marketing projects for various clients in Washington, D.C.
Developed and produced branded Can A Sista Rock A Mic? arts & performance festival events with over 2 million impressions in D.C. metropolitan area with over 100 emerging acts, bands and artists including recent Grammy nominated and nationally televised performers, at over 20 different venues.
Fostered relationships with corporate supporters, securing sponsorship with multiple brands including Toyota, Whole Foods, Zipcar, Red Stripe, Barefoot Wine, Glaceau/Vitamin Water, U.S. Census, and Peterson Companies’ “Downtown Silver Spring”.
Developed and executed marketing campaign digitally and IRL, launching brand activation of Fusicology.com D.C./Baltimore market, and driving it to top 3 in unique views internationally from 2006-2009.
· Produced and directed monthly pop-up art exhibits and music events with national artists.
· Managed branding, promotion, booking, digital marketing, album and video launches of independent artists, featured on major outlets such as MTV, VH1 and BET.
· Served as multicity tour manager.
· Led D.C. as promotional tour team lead, selling out historic Mellon Auditorium for 3 consecutive years with Brown-Forman Corp (Jack Daniels) sponsored, ‘Art, Beats + Lyrics’ national tour.
· Led web redesign and produced and edited video promotional pieces for civic engagement nonprofit client
CASRAM Festival
● Pioneered brand influencer outreach strategies and executed media follow-up, securing millions of earned impressions with new media and traditional media outlets including The Washington Post.
● Initiated and developed crowdsourced activities for festival advertising and branding campaigns.
● Produced and edited television content as a companion.
Fusicology
● Developed social media and weekly web content; served as account executive and community manager.
● Sold display and e-mail advertising and managed over 50 D.C. based event and venue accounts from 2006-2011
Hip Hop Cinema Cafe
● Developed and produced monthly film screening series to build audience for Historical Society of Washington D.C.
DB CONSULTING GROUP, Inc.
Community Capacity Builder - U.S. Department of Housing and Urban Development (HUD) Neighborhood Networks (NN) Initiative Dec 2005-Sept 2009
Provided training to and evaluation of technology center directors, resident services managers, HUD staff, property owners and property managers to increase measurable sustainability levels in selected targets on-site in Arkansas, California, Colorado, Connecticut, Hawaii, New Jersey, Oregon, Pennsylvania, and South Carolina.
EUCLID TECHNOLOGY, llc.
Manager of Customer Support Dec 2006 – June 2007
Managed Euclid’s Customer Support Center and its staff of support specialists, interfacing with client base of over 70 large associations and technical staff to ensure timely delivery of upgrades, training and issue resolution of proprietary association management software (AMS). Increased client response levels and client relations, which resulted in higher client satisfaction levels.
- Increased response times while managing multiple priorities, outstanding requests, and customer concerns, providing post-implementation technical support, troubleshooting, and resolution.
- Implemented quality assurance procedures.
- Developed and managed technical documentation for software product.
- Developed and managed project plans for product deployment and training.
- Collaborated with executive staff to develop and implement operational standards.
NOBLEWORLD COMMUNICATIONS, Inc.
Co-Founder and Director June 1999 – Dec 2002
Led technology consulting firm providing web and hosting services, training and custom technology solutions. Provided hands-on leadership in directing product development, sales and service operations, account management, fundraising, board development, requirements gathering and analysis, e-commerce, vendor procurement, training activities, and technical support. Served as account executive, interfacing with all business clients on web/ software updates and maintenance.
Developed business and tripled the company’s SMB client base from 8 to 24 within a year.
Conceptualized and developed product branding, and designed user interfaces for Collab! and MediMerge, the company’s proprietary real-time collaboration and data capture products.
Secured board members, Chief Technology Officer and seed round financing.
RADIO FREE GEORGIA (WRFG)
Promotions & Outreach January 1998 – Dec 1998
Assisted the Director of Marketing with development of marketing and promotion campaigns for the listener-supported station and its station-sponsored events. Developed and coordinated the station’s volunteer program. Re-developed the station’s membership management database. Performed production duties including writing, editing and performing voiceovers.
technical
Design: Adobe Creative Suites (Illustrator, InDesign, Photoshop)
Video: Premier, Final Cut Pro 7, Final Cut X, Apple iMovie,
smart device/mobile video editing
Presentation: Keynote, Powerpoint, Prezi
Content management: WordPress
Project management: Slack, Asana, Basecamp
Social/E-mail: Sprout Social, Storify, Tumblr, Mailchimp, Constant Contact
Hootsuite, Facebook, Instagram, Pinterest, Twitter, Youtube, Snapchat
Analytics/Data: Google Analytics, Facebook Insights & Ad creation,
Omniture
education
Morehouse College, Atlanta, GA Bachelor of Arts, English
volunteer
Member & Advisor, Board of Directors, Silver Spring Town Center Inc.
Past President, Board of Directors, Silver Spring Town Center Inc.
Past Chapter Reporter, Omega Psi Phi Fraternity, Inc.